Ocean Intelligence

About Adam Dupre

Adam Dupré
CEO, Ocean Intelligence Pte Ltd

Adam Dupré has over 24 years' experience in company research, analysis and investigation for the maritime and general industrial sectors. In 2005, he set up Ocean Intelligence Pte Ltd under the umbrella of Petromedia Group, and has headed it since then. Ocean Intelligence provides high quality company intelligence and assessment for the industry's most discerning people. Building on long experience in the market, Ocean Intelligence is the new generation company intelligence provider. As a commentator he has spoken on maritime risk analysis at conferences in Europe, the US and Asia, and has written for and been featured/quoted in newspapers and journals across the maritime trade and fuel industries.

More Adam Dupre

Big changes are coming and there is no 'norm' to return to.
Reducing the level of crisis you will have to manage in the coming months.
Counter-party risk has, in many ways, actually surpassed price volatility as a matter of deepest concern to the market.
As with the aftermath of an atomic explosion, it will take time for the full extent of the financial crisis damage to be realised, and many of the repercussions are still feeding through and will continue to do so for some time.

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Industry has to take a wider view

Bunkerworld recently conducted a survey. We asked a wide audience from the bunker and shipping industry when the shipping industry will return to its  pre-2008 glory days in terms of freight volumes and new vessel orders. Of course, all the responses to our questionnaire are just 'feelings' and ideas, but there is a lot of agreement about some time-lines for recovery. I want to use the survey to make some further observations about the future; I am not making predictions, just looking at what is happening and drawing some conclusions. I hope you find them interesting.

There are a few optimistic people who think the shipping sector will recover by the end of 2010, and that the recovery is already in progress. While some parts of the world may indeed be peeking up again – maybe Germany, for example – I think most people will consider these optimists to be wearing rose-tinted glasses or even to be, like ostriches, sticking their heads hopefully in the sand! By a small margin in the poll, the biggest slice of of opinion, 42%, is those who think the recovery will come between 2011 and end-2012, while 40% think it will be between 2012 and 2015. That is 82% who expect the downturn to last at least another two years. Most of these think the bottom for the shipping industry has not been reached yet. As you would expect, a small minority of real pessimists say recovery will never happen (4% of the total).  

But whatever you think about other people's opinions, there is a big question now not about the 'when' of an upturn, but more basically about what 'recovery' might mean. Is there really a 'norm' that we will return to? Or is there actually something else going on in the world economic dynamic?  Personally, I don't think there is any going back now as everything has changed. That's really what I will be writing about in this blog.

In many ways we have seen fundamental changes in world trade and in the banking system that supports it. These are really basic changes and who knows what our industry will look like when we emerge from the present storm. Just recently, the Chairman of one of the world's biggest banks, HSBC, was speaking openly about some very fundamental changes needed in that sector. Just consider that hydrocarbon prices are likely to continue to rise in the medium/longer term – with Goldman Sachs' much derided forecast in early 2008 of a US$200 barrel of oil now maybe not looking so silly if you look ahead.

Alternative power sources (green fuel, kites and all sorts of other ideas that today still look more or less like fantasy) are going to become much more significant in the future when we really do start to face a situation where oil is scarcer and more expensive (it is, after all, a finite resource and add to that the fact that the places where it is found will continue to be politically dangerous hot-spots with terrorist-driven war an increasing threat to supply).  

We will also surely see big changes in world trade, as it strikes home that a lot of what is being shipped around the world now is actually unnecessary and damaging. Vegetables shipped from Africa to Europe bring tons of precious water from a continent that cannot afford to lose it. Shipping lamb and apples from New Zealand to the UK, which grows its own, will soon seem ridiculous. Bringing textiles and garments from Asia to the West, which has its own closer sources of raw material and manufacturing capacity (for example in Eastern Europe), will become less attractive.

One thing seems certain, that eventually – in three years, five years, maybe ten years – the cost of transportation will rise. This may be because oil becomes more expensive, or because international regulation to curb noxious emissions really gets serious, but at some point it will go up and quite apart from moral issues, the cost of transportation will push world trade into different patterns. Surely we will see an increase in coastal and short sea trade, and possibly higher numbers of smaller ships appearing in the world fleet. The economies of scale derived from building ever larger ships – in the tanker, dry bulk and container sectors – makes sense if large volumes are being shipped over long distances. What if that pattern alters? It will not be an overnight change, but I do think we will see this as a long term trend. This will affect the  bunker supply industry directly, and most players with good judgement will be already looking at their future strategies.

As countries and regions begin to adjust their agricultural and manufacturing strategies, so we may well see not just increasing regionalisation, but maybe also a fall in world trade overall. Clearly, these changes will take time to work through, but they will come. The past is now gone and we really are looking at a new era in the not too distant future. Even if one of the predictions above is correct, things will change. Already it is the case that only the really niche operators in the shipping universe are making money. Will small be beautiful again?

Personally, I would like to think that the industry generally may have to become more responsible and take a wider view. If too many people using a swimming pool do not wash before entering, the unwashed will soon start to suffer the effects of their pollution directly just like the responsible ones who do wash. It will become harder in the future just to feather our own nests and not worry about how our activities affect the rest of the industry and the world.

Now turning to the nearer future, whatever one believes the longer term to bring (and I don't expect everyone to agree with me!), it really does look as if the days of cheap bunkers are gone. So there are some serious short-term issues for the bunker supply sector to contend with. With emission controls plus increased refining efficiency reducing supply of residual fuel produced price rises could lead quite soon to a situation where the cost of fuelling a ship will be 70% of overall operating cost. Freight rates may rise at some point, but they are still dragging along the bottom and below levels of operational viability across most sectors, and even if they do go up, bunker prices will surely rise too.  Governments had to step in to save the banks – are they now going to have to do the same to the shipping sector? It's already happening.

So right now there are still huge pressures on the capacity for a ship operator to pay his bunker bills. And this may well not be a short term problem. Like everything else, bunker trading and bunker credit are changing and we need to start thinking of new ways to look at credit rating and reporting in the maritime world. As you can imagine, Ocean Intelligence is already working on radically new developments to assist the bunker industry into the future – they will be announced very soon.

Adam Dupre, 8th October 2009 16:03 GMT
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Comments on this Article

Shireen Aly
Shermar
28th December 2009
this is very intersting new approach to the deliema of forecasting the future of maritime transportation. i want to raise three points: 1- one of the main reason for the sea trade boom, is the spread of the american consumption way of life as a result of globalisation and the communication revolurtion, every body is wathcing the ads which force us to shoop ( not buy ), so ..the world will stay longer consuming more than what we really need. 2- untill some one explain to me how in earth the chinees are producing thier commodities so cheap , i think the patern of trade will continue shifting towards the china pole ( even with expensive oil ). 3- there are some hidding agenda , if i was american preisdent sure like hill i would do my best to stop the chinees and the indians even by starting undeclared oil price wa,r to slow down thier boosting produsing machine! there are some other hidden issues ,which we need to consider in our methology trying to forecast . but in the end very intersting study.... take this fore more thought...if the assumption was right...may be the world response will be not slowing down trade , but charging different frieght for different commodities ( cheap goods in 20 feet container ,should not cost the same as expensive goods in the same container ) admiral shireen.H.A EX CHAIRMAN OF PORTSAID PORT AUTHORITY EX VICE MINISTER OF MARITIME TRANSPORTATION
Adam Dupre
Ocean Intelligence (UK)
3rd January 2010
Dear Admiral Shireen, Thank you for your wise comments. As I said in my blog, there are any number of possible opinions about what is happening and mine is just one of them. I agree with you that a possible future development is an increase in consumption and therefore trade, but that seems to me hard to believe at the moment. We know the world's resources are finite and that if the rest of the world comes even close to the consumption levels of the Americans, there will be serious problems globally. Copenhagen was clearly an irresponsible shambles of a pointless talking shop, but the abject failure of governments to reach serious agreement even on curbs to emissions could have the effect of making individuals take more responsibility themselves - including wasting less. It's a big hope, I know, but anything is possible so maybe world trade won't ramp up again to the same level as before. Even if it does, there may still be too many ships in the world even for a demand like 2007! So freight rates will probably struggle to rise for some time to come. Meanwhile, as I said, whatever happens to the world oil supply, bunker prices don't look as if they will take any kind of long term downward trajectory. So fuel prices will likely remain high and shipping revenues low. I think your revolutionary idea of charging different rates for containers according to the value of their cargo is very interesting, but don't you think changes like that take a long time to implement? First of all everyone has to agree because as long as some companies still charge the same for all containers, shippers of high value cargoes will still choose those ones and the ones who set differential prices will lose out. Personally I fear that the problems are too close and the solutions too far away for the shipping industry to avert a fairly major upheaval in the next few months. So far the big liner companies have been rescued, but with no viable near term future for these massive companies even governments will not support them for ever! I suspect we will see something in world shipping like what happened in the 1980s to the European ship building sector! Thank you for commenting. Best regards, Adam Dupre

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